Clothing Ecolabelling Proposal - Field trial

* Rapanui has proposed an Ecolabelling scheme based on the successful EU energy-rating label. It is proposed that a clothing eco-label would sum up the overall impact (or Eco-friendliness, taking into account energy, water, toxicity, transport and ethics) of the product from A, the best, to G, the worst, so that consumers can shop quickly, with a conscience.

Each year consumers in the UK spend on average £700 on clothing, and it is estimated that hundreds of billions of clothing items are made each year. There has never been a more important time for a systematic change in the way we shop. Most experts agree that a market-end tool is needed. (RITE group, 2011)

Rapanui has proposed, and is currently field-trialing an eco-label scheme modelled on the EU energy-rating label, following discussions with representatives of the European Parliament. The purpose of the experiment is to raise awareness of its potential to improve the clothing industry.

As such the eco-label ratings shown here should be interpreted in this context as a rough guideline rating by Rapanui to advise the consumer of the overall impact of the product, in Rapanui's opinion based on our in-house assessments, compared to a base-case example - and nothing more.

Rapanui's A-G clothing eco-label proposal is not currently a scheme, policy, service or certification currently provided by an independent organisation, nor is it not recognised by the government or any governmental organisation, or affiliated in any official way with current UK/EU legislation. It is intended to be a real-life demonstration by Rapanui to show and document the viability of a scheme and measure the effect that it has on consumer behaviour.